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CASE FILM
PERSIL - LADY IN WHITE
Starting Point / Challenge
Henkel wanted to create a film for its flagship brand Persil that would portray the iconic Lady in White from the 1920s through the present. Recreating multiple historical eras with a purely conventional live-action production would not have been feasible within the available resources.
Solution / Execution
We developed a production approach that combined classical filmmaking with AI-driven visual creation. This allowed us to tell the brand’s history in a historically accurate and credible way while maintaining full technical control and legal security. Traditional production elements such as casting and postproduction were seamlessly integrated with AI based processes.
Result & Takeaways
The result was one of the first publicly released full-AI films for a major FMCG brand in Germany — film that would not have been possible without the intelligent fusion of AI and conventional filmmaking craftsmanship.
Learning: micro-expressions and subtle performance nuances are the real high bar. AI doesn’t simply “copy” an expression — it re-creates it from scratch every time.
Learning: micro-expressions and subtle performance nuances are the real high bar. AI doesn’t simply “copy” an expression — it re-creates it from scratch every time.
FINAL FILM
PERSIL - LADY IN WHITE