
If directors wanted to be filmed, they would’ve become actors. We created Behind The Lens, a publication featuring the creative minds behind filmmaking. We dive deep into their backgrounds, influences, creative approaches, and top tips. Each article is an ode to film, a love letter.

Norman Bates
'Behind The Lens with Norman Bates'
5 min read
Directing duo Norman Bates, Inti Calfat and Dirk Verheye, reflect on their 14-year journey of crafting emotionally resonant commercials through ego-free collaboration, authentic storytelling, and a deep trust in the creative process.

Hot Icarus
'Behind The Lens with Hot Icarus'
7 min read
Hot Icarus, the directing duo of Wij Travers and Giles Rozier, embrace risk, tension, and storytelling to create emotionally resonant and visually bold work that balances artistic passion with commercial edge.

Arrigo Reuss
'Behind The Lens with Arrigo Reuss'
6 min read
Arrigo Reuss’ unconventional journey from theology student to director celebrates the absurd beauty of everyday life, blending surreal humor with heartfelt storytelling in an ever-evolving industry.

Vicky Lawton
'Behind The Lens with Vicky Lawton'
6 min read
Vicky Lawton reflects on her creative journey and the bold, collaborative spirit behind Schwarzkopf’s “For Every You” campaign. A celebration of individuality, movement, and cinematic innovation.

Duncan Winecoff
'Behind The Lens with Duncan Winecoff'
5 min read
Duncan Winecoff joins +ep films, bringing his emotionally rich, globally influenced storytelling and collaborative spirit to a new chapter of creative filmmaking.