Julien is a visionary director whose journey from sports films to beauty storytelling has reshaped the genre. He found his voice in emotionally resonant, visually striking work - most notably with Énergie de Vie for Lancôme, starring Lily Collins, a film that redefined beauty advertising with its natural, lifestyle-driven aesthetic. Julien’s admiration for women and his instinct for authentic, human-centred stories have led to celebrated collaborations with brands like Lancôme and L’Oréal Luxe. With every frame, Julien brings a rare blend of precision, heart, and innovation - raising the bar for what beauty can feel like.
Julien Samson

Gylp
Lancôme

Raffaello
Ferrero

Light Pearl
Lancôme

White Perfect Alaska
L'Oreal Paris