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Julien is a visionary director whose journey from sports films to beauty storytelling has reshaped the genre. He found his voice in emotionally resonant, visually striking work - most notably with Énergie de Vie for Lancôme, starring Lily Collins, a film that redefined beauty advertising with its natural, lifestyle-driven aesthetic. Julien’s admiration for women and his instinct for authentic, human-centred stories have led to celebrated collaborations with brands like Lancôme and L’Oréal Luxe. With every frame, Julien brings a rare blend of precision, heart, and innovation - raising the bar for what beauty can feel like.

Julien Samson

Gylp

Gylp

Lancôme

Raffaello

Raffaello

Ferrero

Light Pearl

Light Pearl

Lancôme

White Perfect Alaska

White Perfect Alaska

L'Oreal Paris