CASE FILM

KINDERHOSPIZ - REGENBOGENLAND

Starting Point / Challenge

The challenge was to produce a social awareness film without any production funding. The goal was to raise awareness of the hospice’s work and generate donations, creating an emotional connection without overwhelming the audience.

Solution / Execution

In collaboration with HeimatTBWA, our creative partner südlich-t and directress Sinem Sakaoglu we created a full-AI generated animated film that takes viewers on a journey into the magical “Rainbowland.” The hospice’s work is translated into a soft, handcrafted felt-like world. The AI driven aesthetic makes it possible to approach this highly emotional subject in a way that feels accessible and gentle rather than distressing.

Result & Takeaways

The outcome was the first full-AI generated animated film created for a social awareness campaign of this kind — a project that demonstrates how meaningful storytelling can be realized even without traditional production funding. The creative approach fostered profound emotional connection - without pushing the audience into emotional overload.Learning: uniform surfaces are tricky. Where the eye expects micro-variation in real life, you have to intentionally build it into the AI.

FINAL FILM

KINDERHOSPIZ - REGENBOGENLAND